VERO BEACH, Fla. — Caru Pet Food has teamed up with a sales brokerage company, The Pet Firm, to increase its pet specialty presence nationwide, starting November 2019. The partnership aims to support the expansion of current distributors, as well as sales for current products and upcoming product releases slated for early 2020.
The Pet Firm is an integrated sales, marketing and merchandising provider with experience in the pet specialty industry in the US. It will support Caru’s Classics and Daily Dish brands, as well as its line of bone broths for dogs and cats.
“We’ve been very impressed with The Pet Firm’s strong endorsement and eagerness to partner with Caru Pet Food,” says Adrian Pettyan, co-founder and CEO of Caru Pet Food. “As we approach the new year, we’re grateful to our new team members and the work they will do to promote our products. 2020 is shaping up to be an exciting year for us, and we’re thrilled to start it with this new partnership.”
During SuperZoo in August 2019, Caru launched two new formulas of stews for cats, along with reformulations for its dog stew line.
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