The brand is in the process of expanding its e-commerce presence of its sustainable pet food line, Challenger.

Pet food companies are adjusting their marketing strategies to better communicate with today’s younger pet parents.

The brand’s “Paws for a Cause” campaign will support Human World for Animals’ efforts to raise awareness of pet adoption.

The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.

Functional treats have risen in popularity for their ability to help boost pet health and wellness.

The brand plans to continue its marketing campaign featuring Olympians.

Through Paws-For-A-Cause, Nulo will donate 10% of its sales at participating retail locations to children in the nonprofit’s network.

Novel proteins, limited ingredients and functional elements can all play a role.

Eric Emmenegger and Jennifer Rottenberg will join the marketing leadership team.

Hear what brands took away from this year’s event.