AUSTIN, TEXAS — Premium pet food company Nulo announced the appointment of Molly Mulcahy to senior vice president of marketing on Nov. 7. In her new role, Mulcahy will lead Nulo’s global marketing initiatives and oversee its consumer, retail and digital marketing, as well as advertising strategies.
At Nulo, Mulcahy will report to Michael Landa, founder and chief executive officer of the company.
“Molly is an engaging, high-energy marketer with a passion for the pet food category and has a proven track record of building high performance marketing teams with some of the most iconic consumer brands in the United States,” Landa said. “With her consumer-centric approach to marketing and her ability to build and inspire teams, we’re confident that she will help propel Nulo to the next level.”
Mulcahy has more than 20 years of experience in B2B and B2C marketing. She has previously worked for Unilever and pet food company Stella & Chewy’s. Mulcahy will leverage her experience across various industries to help Nulo discover new ways to accelerate its growth by developing and implementing strategies focused on brand awareness, conversion and consumer loyalty.
“Nulo is becoming part of the fabric of the premium pet specialty space, and I am thrilled to have the opportunity to join the team,” Mulcahy said. “I believe Nulo’s potential is unlimited, and I look forward to working with the entire Nulo team and its passionate retailer community to build and accelerate the brand’s momentum in the months and years ahead.”
Mulcahy has a master’s degree in business administration from the Kellogg School of Management at Northwestern University and a bachelor’s degree from the Kelley School of Business at Indiana University.
Read more about personnel changes throughout the industry.