The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. 

The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

The ingredient supplier expanded its fructooligosaccharide (FOS) production capacity.

Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.

Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.

The animal welfare fundraising platform announced the launch of its new pet food product line, CUDDLY Food. 

The new launches include two new dog product lines, cat offerings and expanded product lines.