The brand will showcase superfood chews, pet treats and a new hydration product.

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

The companies intend to introduce prebiotic fiber BeniCaros® to the pet food market.

The new line aims to make ultra-premium, alternative pet food more accessible to dog and cat parents.

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

Kelly Swanson of the University of Illinois Urbana-Champaign provided a deep dive into biotic ingredients and their use in pet nutrition.

Nutritional efficacy, quality and sustainability continue to drive pet food purchasing decisions, even when budgets are tight.

The benefits of pet food formulated for optimal digestion extend beyond the gastrointestinal tract.

The company recently closed its Series C funding round, raising millions in investments.