The new biotic powder supplements will officially launch in the second quarter.

The Better Cat offers premium cat food products focused on high nutritive value and sustainability.

The company has launched an Essential Nutrient Mix and Dog Cookbook.

The Chewies offer functional benefits to support immune and intestinal health.

The new treats are formulated with prebiotics, fiber, biotin and other functional ingredients.

With consumers seeking to deliver nutrition to their pets in a variety of ways, processors are stepping up with new formats.

Leveraging supplement trends to inform premium product development.

Tonisity expanded its DoggyRade, KittyRade and YummyRade lines with new prebiotic hydration products.

Smart-Jacs Dog treats include two new formulas to support health and wellness in dogs.