Hill’s Science Diet adult and senior dry dog and cat food now includes ActivBiome+ Multi-Benefit technology.

Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.

Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.

The animal welfare fundraising platform announced the launch of its new pet food product line, CUDDLY Food. 

The new launches include two new dog product lines, cat offerings and expanded product lines. 

The brand will launch the product at Booth #418 during Global Pet Expo this month.

The company’s bone broth for dogs is now available in a variety of new formats, including Functional Heath Subscription Boxes, Meal Topper Mega Packs and Mini Bone Broth Cartons. 

The soft chew supplements are formulated to target specific health needs such as joint health, skin and coat health, calming and digestive support.