This latest retail partnership represents the pet food brand’s third in just one month.

US pet food products are well-known in the country for their food safety standards and premiumization. 

The company is recalling one lot of its Supercan Pig Ear Slivers Thick Cut Piggy Ear Slices pet treats due to Salmonella contamination.

The APPA released its “2025 State of the Industry Report,” showing a rise in online shopping and an increase in premium pet food purchases. 

Eight startups, including Saint Rocco’s Treats, were selected to participate in the 12-week program designed to help consumer packaged goods companies scale their operations.

The APPA released its “2025 State of the Industry Report,” detailing record-high sales for the US pet industry, growth in cat ownership, and evolving consumer purchasing trends.

The brand launched an ad campaign focusing on closing the “gap” between the number of treats dogs and cats are given.

The rebrand highlights the company’s upcycling and sustainability initiatives. 

Making its official debut in the market, the brand will launch a line of seafood-based pet treats and meal toppers at Global Pet Expo this month. 

According to Rover’s True Cost of Pet Parenthood Report 2025, US pet parents can expect to spend 85% more on pet treats and chews.