STOCKHOLM — European pet food producer Voff Premium Pet Food announced its rebrand to The Nutriment Company, following its acquisition of Totally Natural Pet Products earlier this month. The rebrand aims to highlight The Nutriment Company’s wide range of natural pet nutrition offerings, which includes everything from raw pet food to air-dried snacks and supplements. 

Voff has become a leading provider of natural, high-quality pet food products since its establishment in 2014. Prior to the rebrand, Nutriment served as a brand under Voff, alongside Leo & Wolf, Oscar, Dibo, BARFGOLD, Haustierkost, Tintin & Talvilintu and AniForte as the result of continued acquisitions.  

According to The Nutriment Company, the rebrand represents a “new era” of business in which the company will continue to advance its vision of diversifying its portfolio, homing in on quality, natural premium pet nutrition. 

“The new name shows that high-quality, natural pet food in all its facets is our focus, which we will continue to drive forward internationally across all products and all markets,” said Anders Kristiansen, chief executive officer of The Nutriment Company. “After all, high-quality food can help our pets live healthier and happier lives.” 

As The Nutriment Company, the group will also work toward expanding its position in the European market by investing in its production sites and enhancing its collaboration network, which spans five countries. This will be supported by The Nutriment Company’s partnership with Axcel, a Nordic private equity that acquired the group in July 2022

“Our goal is to help shape the future of the pet food industry by offering innovative, sustainable solutions that not only meet the needs of our four-legged customers, but also the needs of our planet,” Kristiansen said.

Along this vein, The Nutriment Company shared that its environmental, social and governance (ESG) targets have been validated by the Science Based Targets initiative (SBTi). 

“We are delighted to have our ESG targets validated by the SBTi,” Kristiansen added. “They reflect our firm belief that sustainable business practices and responsible corporate governance are key to long-term success and industry leadership.”

Read more news from pet food manufacturers.