The premium pet food company has entered big box pet retail, but pledged to remain loyal to the neighborhood pet channel.

The initiative follows double-digit growth for the raw-focused pet nutrition company since 2019.

The new cat food products expand upon the company’s Carnivore Cravings line.

The coalition has released the details of its Earth Day Rally initiative, far surpassing its original sustainability goal.

The company has teased four new product launches: one wet cat food, two wet dog foods and one wet meal topper for dogs.

The premium pet food and treat manufacturer plans to construct a new manufacturing plant to increase production, office space and raw material storage.