GREEN BAY, Wis. — Vital Essentials, a raw nutrition pet food and treat brand, has partnered with Avafina Pet Products to market and distribute its products to more than 400 independent pet retailers and pet store chains in Western Canada.
Avafina will distribute Vital Essentials’ full line of pet treats, food and meal toppers, including its freeze-dried offerings and RAW BAR chews.
“Avafina’s commitment to the health and well-being of pets is perfectly aligned with our mission to provide all pets with access to the finest food (and treats) available. As we continue to grow our brands throughout international markets, Avafina’s dedication to delivering high quality and reliable service ensures our current standard of service will be provided to customers in these new markets,” said Melissa Olson, vice president of sales and marketing for Vital Essentials.
Vital Essentials is manufactured by Carnivore Meat Company, which drove 204% growth from 2016 to 2019 and was named one of the fastest growing private companies in the US by Inc. 5000.
Michael Harrison, vice president of sales and operations at Avafina, added: “Avafina has been a leading ‘natural pet product’ distributor in Western Canada for nearly 10 years. The Vital Essentials line is a perfect fit for our high-end product mix, and we are thrilled to be representing this terrific brand!”
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