Among these trends was e-commerce and the idea of using the internet not only to purchase products, but also as a tool for learning about, comparing and reviewing pet products.
The company is coming up on its three-year acquisition anniversary of the natural pet food and treat brand, which has grown significantly in the FDM channel under General Mills ownership.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.