Ollie’s new survey details the startling gap between pet parents’ perceptions and the reality of pet health in the United States

According to L.E.K. Consulting’s report, these consumers are more willing to pay more for sustainable pet foods and treats.

Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.

Pet Channel Plus provides more extensive data and insights to industry stakeholders.

The APPA shared insights and further analysis of its National Pet Owners Survey in its 2024 Dog and Cat Report.

Cat and dog owners who have consumed insects are more likely to feed them to their pets.

According to Bloomberg Intelligence, the pet food industry will reach $146 billion by 2030.

According to the Belgian Petfood Association’s 2023-2024 Pet Population Survey, price is the top purchasing factor. 

Kait Wright will leverage her experience to help BSM’s clients in the pet industry.

The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.