E-commerce pet product sales estimated to reach $30.7 billion 01.17.2023 By Nicole Kerwin According to Packaged Facts, in-store sales continue to steadily decrease as e-commerce sales rise.Read More
Humanization, premiumization drives ‘petflation’ 01.04.2023 By Nicole Kerwin According to Insuranks, US pet owners feel they spent more on their pets in 2022 compared to previous years.Read More
Marketing pet food to pet supplement consumers 12.20.2022 By Jon Copeland Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.Read More
Canada shows promise for US pet food exports 12.07.2022 By Nicole Kerwin Canada’s proximity to the United States and high pet ownership rate could help advance US pet food exports to the next level.Read More
NielsenIQ equips emerging brands with omnichannel insights 11.28.2022 By Jordan Tyler The company’s Omnisales data reporting function provides a single-view perspective of in-store, online and omnichannel sales performance.Read More
Pet food, treat purchasing remains resilient despite economic uncertainty 11.10.2022 By Jordan Tyler Sentiments for the US economy and pet spending continue to shift among US pet owners.Read More
Visual purchasing: how to use color to appeal to pets and owners 10.27.2022 By Donna Berry Color is an important element to pet food formulations, since pet parents most often buy with their eyes.Read More
A looming recession could impact pet food, treat purchases 09.22.2022 By Jordan Tyler While demand for pet nutrition is generally inelastic, some pet owners are considering changing their spending habits to accommodate economic strain.Read More
Why premium pet food brands should look to pet supplement shoppers for audience insights 09.22.2022 By Jon Copeland Leveraging supplement trends to inform premium product development.Read More
Omnichannel drives opportunities for pet food 07.07.2022 By Nicole Kerwin According to recent data from NielsenIQ, the omnichannel pet category is gaining significant traction.Read More