Laila Ali, EverRoot partner to introduce soft chew supplements 12.11.2023 By Jordan Tyler EverRoot, a brand by Purina, is launching a new format to expand its pet supplement portfolio.Read More
Dr. Marty Pets adds 5 dog diets tailored to specific dietary needs 11.17.2023 By Jordan Tyler New products include a senior formula, a recipe for growing puppies, and one for dogs with food sensitivities.Read More
Native Pet launches new all-in-one supplement 10.16.2023 By Nicole Kerwin The Daily offers 11 health benefits to dogs, serving as a “super” supplement.Read More
Life Extension debuts dog supplement line 10.16.2023 By Nicole Kerwin The line offers four formulas to provide multivitamin, hip and joint, skin and coat, and behavior support.Read More
Solid Gold debuts functional treats, toppers powered by plasma 10.05.2023 By Nicole Kerwin The 12 new products expand the company’s nutrientboost™ line that aims to support nutrient absorption and gut health.Read More
Pet Honesty builds on dual-texture cat supplement line 10.03.2023 By Jordan Tyler New products address gut, immune system, and skin and coat health.Read More
New dog-centric brand launches, honing its focus on sustainable Omega supplements 09.29.2023 By Nicole Kerwin WagWell’s chewable supplements for dogs are made with Ahiflower, a sustainable alternative to traditional marine-based Omega sources.Read More
Champion Petfoods launches high-protein functional dog treats 09.25.2023 By Nicole Kerwin The new Chewy Tenders treats are available in three varieties, each offering a specific health benefit.Read More
Popular pet food claims to keep an eye on 08.31.2023 By Jordan Tyler Products made with plant-based ingredients and touting digestive health benefits are attracting attention.Read More
New pet wellness brand launches, focusing on amino acid supplements 08.17.2023 By Nicole Kerwin Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.Read More