The market research firm has highlighted opportunities for cat product proliferation, ingredient and sourcing claims, private label brand growth and other opportune areas for the industry to grow.
The e-commerce CPG company has entered the pet market with its initial line of complete-and-balanced dog and cat foods, treats and other pet essentials.
Edgard & Cooper has partnered with Fressnapf, Europe’s largest pet product retailer, to add its products to 245 pet store shelves across five countries.
More and more human brands, including those that represent celebrities, are entering the pet market to capitalize on industry trends toward humanization and premiumization.
Rob Ferguson, general manager of pet food and snacks for The J.M. Smucker Company, highlighted the company’s success in “reinvigorating” its cat food and treat portfolio.