Combining formats to provide targeted nutrition 09.22.2022 By Allison Gibeson With consumers seeking to deliver nutrition to their pets in a variety of ways, processors are stepping up with new formats.Read More
Data points to trending pet food ingredients, attributes 09.07.2022 By Jordan Tyler Clear opportunities for omnichannel purchasing and function-focused formulations.Read More
NielsenIQ taps former Mars Pet Nutrition executive 06.14.2022 By Nicole Kerwin Tracey Massey, formerly of Mars Pet Nutrition, has joined the market research firm as chief operating officer.Read More
NielsenIQ reveals missed opportunities for pet food label claims 05.10.2022 By Nicole Kerwin In its latest data, the company found that most pet food products are not using top consumer search terms within their labeling.Read More
NielsenIQ adds pet specialty retailer to its roster 04.15.2022 By Nicole Kerwin The company has partnered with Hollywood Feed to serve as its exclusive analytics provider.Read More
NielsenIQ unveils trending consumer searches 04.14.2022 By Nicole Kerwin According to the company, the most notable searches include specialty diets, functional ingredients and grain free.Read More
NielsenIQ shares top-searched product attributes for pet food 04.04.2022 By Jordan Tyler The market research firm presented its latest and greatest pet care research at Global Pet Expo 2022.Read More
NielsenIQ expands capabilities with acquisition 03.31.2022 By Nicole Kerwin The company has acquired ciValue, a SaaS provider of AI technology to retailers worldwide.Read More
State of the US pet food and treat industry, 2021 12.02.2021 By Jennifer Semple The industry is on point for continued growth with solid sales as purchasing trends and behaviors shift.Read More
Top 5 pet food claims searched on Amazon 10.05.2021 By Jordan Tyler Amazon’s searches for low-calorie and frozen pet food products saw a triple-digit percentage increase from 2020 to 2021.Read More