CHICAGO — NielsenIQ has named Tracey Massey as chief operating officer on June 9. Massey will report to the company’s chief executive officer and will be responsible for revenue, product development, and business strategies and marketing at NielsenIQ.
“I am excited to join NielsenIQ and look forward to using my experience in the fast-moving consumer goods (FMCG) industry to help build a successful future for the company,” Massey said.
Prior to NielsenIQ, Massey served as global president and chief executive officer of Mars Pet Nutrition, where she helped revamp the company’s portfolio and expanded its product offerings. Massey also served as regional president of Mars Confectionary Americas, aiding in the integration of Mars Chocolate Americas with Wrigley Co. Americas.
“Tracey will play an integral role in the continued transformation of NielsenIQ, placing even more emphasis on sustainable growth through the execution of our strategic initiatives,” said Jim Peck, executive chairman and chief executive officer of NielsenIQ. “She brings more than 30 years of industry experience and a successful track record in growing and expanding global business, but most importantly her passion for serving customers and nurturing highly engaged teams will be key in our evolution.”
Read more about personnel changes throughout the industry.