Probiotic + Gut Health contains pre-, pro- and postbiotics to support the microbiome.

The pet supplement producer’s Multivitamin line has been named the Official Multivitamin Supplement for 2025.

The retailer’s new 4health Shreds is kibble blended with protein-packed “shreds.” 

The treat brand added a Beef Liver & Cheddar Cheese flavor to the lineup.

The human-grade pet food brand launched its Santa Paws Milk & Cookies holiday treat box for dogs.

Health Protection is designed to support six key areas of health in a price-accessible kibble format. 

Wild Things Digestive Health Ancestral Probiotic combines four different probiotics to maintain gut health. 

The new Daily Prebiotic & Probiotic chew is designed to improve dogs’ immune function, gut health and digestive system.

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

A recent study by Acosta Group highlighted the different ways in which pet owners discover, shop and budget for pet products.