Vital Pet Life expands product line 06.10.2025 By Sofia Muller The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. Read More
Royal Canin launches biotics powered pet supplements 05.08.2025 By Nicole Kerwin The company’s new probiotic powder and soft chew supplements support various aspects of pet health. Read More
Oh Norman! launches gut health supplement 04.23.2025 By Sofia Muller Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.Read More
Dry vs. wet: Examining consumer preferences 04.22.2025 By Jon Copeland According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.Read More
Kradle debuts 3-in-1 biotic dog supplement 04.18.2025 By Nicole Kerwin The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.Read More
Biotic ingredients drive pet food purchases 04.11.2025 By Jon Copeland Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.Read More
Nulo expands FreeStyle kibble line 04.02.2025 By Sofia Muller The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.Read More
Zesty Paws launches Weight Management Bites for dogs 04.01.2025 By Sofia Muller The supplement is formulated with science-backed ingredients to support metabolism, digestion and a sense of fullness after eating. Read More
Natural Balance, Canidae debut new products 03.31.2025 By Sofia Muller The new launches include two new dog product lines, cat offerings and expanded product lines. Read More
Open Farm debuts new products 03.28.2025 By Sofia Muller During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. Read More