The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. 

The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.

Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.

The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.

The supplement is formulated with science-backed ingredients to support metabolism, digestion and a sense of fullness after eating. 

The new launches include two new dog product lines, cat offerings and expanded product lines. 

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line.