Ulyana Fitsa will lead brand sales in Western Europe while maintaining her current position as global chief supply chain officer.

The company has acquired German pet food company BAF Petfood from Fressnapf. 

The Ukrainian pet food manufacturer increased its sales by 6.5% compared to 2023.

GOURMET REVELATIONS Fine Cuts in Gelée combines transparent jelly with diced cuts of protein.

The cultivated pet food brand has secured initial orders from distributors in Singapore, Europe and Canada. 

The company is advancing efforts to achieve its commitment to source 20% of key ingredients from farmers adopting regenerative agriculture practices by 2025.

The supplier’s TruPet™ postbiotic was recognized with the Pet Food Innovation Award. 

Starting in January 2025, Paul van der Raad will take on the leadership role for the European company. 

This international industry trailblazer advocates for pets and her clients while helping to deliver innovative pet food solutions.

The guidelines incorporate the latest scientific research and National Research Council data.