New pet wellness brand launches, focusing on amino acid supplements 08.17.2023 By Nicole Kerwin Vitail’s inaugural products include Hip & Joint, Calming, Skin Health + Seasonal Allergy, and Gut Health.Read More
Petcurean adds wet meal toppers to Go! portfolio 08.17.2023 By Jordan Tyler The functional toppers address key need states in dogs and cats while providing a boost of flavor and hydration.Read More
What’s trending in the pet supplement space? 08.15.2023 By Jordan Tyler Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.Read More
‘A win-win-win:’ Melatonin emerges as calming alternative to hemp 07.11.2023 By Jordan Tyler Safety, efficacy and acceptance data for Pet Honesty’s new supplement is promising in light of pet owners’ growing curiosity for hemp alternatives.Read More
Kradle launches into PetSmart 06.29.2023 By Nicole Kerwin The brand’s best-selling calming dog supplements are now available through the retailer.Read More
Pet Honesty introduces new calming supplement 06.22.2023 By Nicole Kerwin The supplement contains Melatonin, chamomile, L-Theanine and other active ingredients to ease anxiety.Read More
PetPlate expands into metaverse to launch new supplements 04.18.2023 By Nicole Kerwin The new human-grade supplements seek to promote relaxation and skin and coat health.Read More
Fera Pet Organics adds goat’s milk toppers to supplement mix 04.17.2023 By Jordan Tyler The company has also introduced a new gut health-focused supplement.Read More
Pet owners seeking out these key food, treat attributes 04.13.2023 By Jordan Tyler What are consumers willing to spend more on, and how has the economy impacted pet spending?Read More
Top trends seen at Global Pet Expo 2023 03.31.2023 By Jordan Tyler Four major pet nutrition trends seen on the show floor and in the New Product Showcase.Read More