FRANKLIN, TENN. — TEMPTATIONS™, a cat treat brand by Mars Petcare, launched its first complete-and-balanced dry cat food formula on March 7. The brand also launched a new treat product and debuted a new platform to support its brand.
According to Mars Petcare, consumer demand prompted the company to enter the complete-and-balanced segment, significantly expanding its offerings.
“Our TEMPTATIONS brand has an established history of irresistibility, with a loyal feline fanbase that loves TEMPTATIONS treats,” said Jean-Paul Jansen, vice president of marketing at Mars Petcare North America. “We hear from cat parents all the time about how much their cats go crazy for them, so the natural next step was to bring that same delicious appeal to mealtime.
“Cats can sometimes be hard to please, but we love them for it,” Jansen added. “Part of being a cat parent is trying to earn the approval of your cat, and we know the new TEMPTATIONS Dry Cat Food will help break down that cool cat exterior and allow a new and unique way for cats and their parents to bond.”
The new TEMPTATIONS Dry Cat Food consists of crunchy and creamy “pockets” mixed with dry kibble offering high palatability to cats. Formulated with high-quality protein, vitamins and minerals, the new cat food comes in four flavors: Tasty Chicken, Seafood Medley, Tempting Tuna & Chicken and Block Party BBQ.
“The new TEMPTATIONS Dry Cat Food gives our customers a new way to experience a brand they already love," said Kaitlyn Shadiow, vice president of merchandising, pets, Walmart. “TEMPTATIONS treats have always been a favorite in the pet aisle at our stores and online, and we know our cat parent customers will be thrilled to be the first to try this new product for their feline friends.”
TEMPTATIONS dry cat food is available in 3.15-lb and 13.5-lb bags for $5.98 and $14.98, respectively, exclusively at Walmart, both in-store and online. Mars Petcare plans to offer the new food to other retailers in the fall of 2023.
Alongside the launch of its first cat food, TEMPTATIONS also launched new cat treats, called TENDER FILLS™, and debuted a new platform, called CATS LOSE THEIR COOL™.
Read more about new pet food and treat products.