BOSTON — Polkadog has formed a partnership with Charlie McAvoy, defenseman of the Boston Bruins, a National Hockey League team, and his French Bulldog Otto. Through the partnership, McAvoy and Polkadog launched a new co-branded treat, called Rocket Fuel, on Nov. 14.
Boston-based Polkadog produces limited-ingredient, natural dog treats at the Boston Fish Pier. The company originally began as a brick-and-mortar dog treat store and has expanded into an international pet business with an industrial kitchen, a shipping facility and eight retail stores throughout Boston. The company specializes in responsibly sourced treats.
The new Rocket Fuel dog treats are produced by Polkadog for McAvoy and Otto. The treat is formulated with just three ingredients — USDA-certified chicken bones mixed with brown rice and potato flour. Polkadog produces the treats in small batches daily, dehydrating the chicken bones at its industrial kitchen.
“We’re beyond thrilled to be teaming up with Otto, and of course Charlie, on this super fun and tasty adventure,” said Rob Van Sickle, founder of Polkadog. “As a Boston-based company with roots in many of our local neighborhoods, what better way to spread the Polkadog love than partnering with a couple of hometown heroes to make an out of this world delicious treat.”
As well as a new treat, the partnership also includes a video series, entitled “On the Go with Charlie and Otto,” chronicling McAvoy’s relationship with his dog as they travel throughout Boston.
“Otto and I are so excited to partner with Polkadog, a shop we have been fans of since Otto joined the family,” McAvoy said. “Growing up in a household with a dad who owned a small business, I feel a special connection with Polkadog's local roots in the Boston community. Us McAvoys look forward to a long, healthy and tasty future with Polkadog.”
Polkadog celebrated the launch of Rocket Fuel on Nov. 15, hosting a meet-and-great for fans to meet McAvoy and Otto at Boston Seaport Polkadog Bakery. During the event, customers who purchased four packages of the Rocket Fuel treats received one package for free autographed by McAvoy.
Rocket Fuel treats are available in 6-oz. tubes for $16.99 via Polkadog’s e-commerce site and at its retail locations.
Polkadog’s partnership with McAvoy follows another partnership by the pet treat company. In October 2022, the company partnered with a meat company to launch a responsibly sourced pork treat. The company is currently celebrating its 20th anniversary.
Read more about new pet food and treat products.