TORONTO — Pet nutrition startup Charmy Pet has secured a $100,000 CAD ($76,002 USD) in investments after appearing on “Dragons' Den,” a Canadian business TV series.

Charmy Pet Co-Founders Zach Sheng and Senia Wang secured the investment for a 25% share in their brand with Manjit Minhas, co-founder of Minhas Craft Brewery, one of Canada’s largest alcohol producers.

Founded in 2020, Charmy Pet offers single-ingredient meat treats and chews for dogs, as well as fresh, natural dog food. In June the brand expanded its offerings to include its new “When East Meets West” line, formulated with holistic herbs used in traditional Chinese medicine. Charmy Pet’s products are currently available in more than 600 retailers throughout Eastern Canada, including in the Maritimes, Ontario and Quebec.

“Companion animals can’t make good choices about what they eat for dinner every night, they rely on their responsible humans to make the right choices for them,” Sheng said. “Apart from genetics, diet is the most important factor in the long-term health of our dogs. It’s been our dream since 2020 to present our vision for changing pet food on Dragons’ Den, and now we finally get the chance to help more dog owners in optimizing their pets’ health. Our community, the ‘Charmy family’, is excited.”

The brand plans to use the investment to expand its retail presence, as well as its R&D to support its “When East Meets West” line.

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