AUSTIN, TEXAS — Nulo Pet Food recently promoted Jennifer Gibbs to chief sales officer, a new position in the company. In her new role, Gibbs will oversee all sales throughout the company’s distribution channels.

Gibbs originally joined Nulo seven years ago and most recently served as the company’s senior vice president of sales. Her new position expands Nulo’s executive team.

“We are excited to elevate Jen to this new role,” said Michael Landa, founder and chief executive officer of Nulo. “Her energy, resilience and integrity help drive our strong performance-oriented culture, and we believe that her leadership and track record of execution and achieving results makes her the right choice to lead our global sales efforts.

“Nulo is accelerating at a record-breaking pace, and Jen has been instrumental in this success through thoughtful expansion of the sales organization and improving sales metrics to best-in-class levels,” Landa added.

As well as advancing Nulo’s growth, Gibbs has also aided in the company’s mission of giving back to its community. During her career at the company, she played a role in the company’s donation of more than 200,000 lbs of premium pet food to shelters in need throughout the United States and the Caribbean.

“I am very excited to take on this new role,” Gibbs said. “I believe the opportunity to build on our momentum for growth and value creation is tremendous, given Nulo’s celebrated team culture, its leading portfolio of innovative products backed by nutritional science, and its ever-expanding global footprint.

“I am confident that we can further accelerate what is already a record year for Nulo,” Gibbs added. “I look forward to working with our leadership team to drive further success for the organization.”

Read more about personnel changes throughout the industry.