SAN FRANCISCO — Antelope, an omnichannel pet wellness platform, announced its acquisition of My Perfect Pet™, a gently cooked dog and cat food brand, on Dec. 1. According to Antelope, My Perfet Pet aligns with its goal to ensure pet parents receive the best for their four-legged companions.
Founded in 2007 by Karen Neola, My Perfect Pet specializes in innovative and nutritionally balanced pet foods and treats made with natural and whole food ingredients, like beef, turkey, broccoli and cranberries. The brand blends and grinds cooked meat and raw produce together, then forms the resulting formula into bars and freezes them to preserve nutrients. All of My Perfect Pet’s products are made in a human food-safe facility.
“At Antelope, we are always aiming to discover the highest quality pet products to add to our roster of offerings,” said Wendy Wen, founder and chief executive officer at Antelope. “When we came across My Perfect Pet, I was deeply impressed by their product quality and Karen’s dedication and passion for offering premium solution-based pet food. I recognize the tremendous potential for growth and the opportunity to further elevate the standards of pet care and we are thrilled to be their strategic partners.”
According to Antelope, it specifically chose to partner with My Perfect Pet due to the brand’s dedication to product quality, natural ingredients and sustainability.
My Perfect Pet joins other pet nutrition brands acquired by Antelope, including Bocce’s Bakery, Super Snouts, Ark Naturals and Doggo. Through its buy-and-build strategy, Antelope aims to nurture its brands’ growth and support its overall mission of providing high-quality pet care.
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