HENLEY-IN-ARDEN, UNITED KINGDOM — On Feb. 11, insect-based pet food company Percuro Pet Food announced that celebrity veterinarian Scott Miller, Ph.D., joined the company as brand ambassador. According to the company, Miller is the “perfect celebrity veterinary spokesperson” to represent its insect-based pet food.

From Australia, Miller graduated from Queensland Veterinary School in 1997 and has since become a global name, appearing on national and international TV shows. With more than 23 years of experience, Miller gave his expert opinion on his own TV show “Vet on the Hill” and currently appears on “This Morning.” Miller has also published the book Puppy Parenting and his medical advice has appeared in several newspaper columns.

"We are honored and delighted to welcome Scott Miller on board the Percuro team as the first ever celebrity veterinary surgeon to validate a planet friendly insect-based pet food range,” said Brett Vye, chief executive officer, Percuro. “Studies show that farmed insect production has great potential to lower the carbon footprint by significantly reducing greenhouse gas emissions when compared to traditional livestock farming by requiring less land and water in the manufacturing process. With a shared vison for a more sustainable future combined with his depth of knowledge and vast experience in animal health and optimal nutrition, Scott will be instrumental in directing Percuro's initiatives to raise further awareness of the amazing benefits to not only our pets but crucially also to our earth's natural resources by feeding dogs with Percuro's insect protein pet food as a healthy and environmentally friendly alternative to conventional dog food.”

Read more about personnel changes throughout the industry.