SAN FRANCISCO — On Feb. 18, vegan dog food and treat company v-dog launched its latest product, meatless jerky treats, under its globally distributed v-planet brand.
The treats, kindjerky, are chewy and all-natural, containing only animal-free ingredients like pea protein, sweet potato and non-GMO coconut glycerin. Kindjerky treats will be initially sold on Amazon.
"We're so excited for kindjerky to be our very first v-planet product available in the United States, and to offer this meaty-yet-vegan treat to the global market. The treat is savory, chewy and everything dogs love," said Darren Middlesworth, v-dog president. "We're confident pet parents want clean, allergen-free options for their pups."
The company is celebrating the third anniversary of its global expansion, which took it products to 12 international markets including South Korea, Japan, Australia, Canada, Hong Kong, Israel, New Zealand, Panama, Lebanon, Singapore and Thailand.
"The health and well-being of our dog customers is always our number one priority," said Lindsay Rubin, vice president of v-dog. "But that doesn't mean we need to sacrifice flavor in dog treats. In addition to our other varieties of products, kindjerky is a treat pet parents can offer their dogs that is tasty, plant-based and highly nutritional."
The company has manufactured its plant-powered dog nutrition products in Canada since 2018.
Read more about new pet food and treat products.