ST. LOUIS — Cloud Star, a Whitebridge Pet Brands company, has launched a new line of jerky treats for dogs inspired by regional BBQ recipes. The treats appear under Cloud Star’s Wag More Bark Less brand.

“As people continue to humanize pets, they want to give their dogs the types of foods that they find tasty themselves, and which also offer the same health benefits that they seek in their own diets,” said Joe McIver, senior brand manager at Cloud Star. “Wag More Bark Less BBQ Gourmet Jerky strikes the perfect balance between what most people regard as a real taste treat — barbecue — and a product made with natural, nutritious ingredients that they can feel good about giving to their dogs.  Even the preparation process is simple, similar to the way you’d bake in your own kitchen.”

The BBQ Gourmet Jerky treats are available in three recipes: chicken, beef and turkey. These meat proteins are the No. 1 ingredient in each formula, followed by natural ingredients such as tomatoes, honey, lemon juice and turmeric.

The formulas include Kansas City BBQ Chicken, Texas BBQ Beef and Memphis BBQ Turkey, each with their own “distinctive regional flair.” For example, Cloud Star shared its Kansas City BBQ jerky formula includes applesauce.

The jerky treats are baked in small batches in the United States using minimal processing methods. The formulas are free from grains, added glutens, corn, wheat, soy, animal byproducts and artificial ingredients.

BBQ seems destined to become a popular flavor among pets. Merrick Pet Care launched a similar offering during Global Pet Expo 2020: canned dog food formulas based on regional BBQ flavors.

Read more about new pet food and treat products.