OAK CREEK, WIS. — Stella & Chewy’s announced Sept. 28 the launch of two new pet products: Crav’n Bac’n Bites for dogs and two new raw-coated kibble formulas for cats.
The company added bacon to a handful of its products in June 2020, and is now expanding its bacon-flavored offerings with its new Crav’n Bac’n Bites dog treats. The treats are all-natural soft chews and feature bacon as the first ingredient. They are formulated without legumes, potato, corn, wheat or soy, and each treat contains three calories.
“We’ve been overwhelmed with the response we’ve received since adding bacon to our product lines this year,” said Marc Hill, chief executive officer of Stella & Chewy’s. “Bacon is just one of our newly added ingredients and an example of how our products are continually evolving, while always offering pet parents the highest nutritional quality that they expect from our products.”
The company launched its raw-coated cat kibbles July 2019 and have now expanded the line with two new formulas: cage-free duck and wild caught salmon, cod and tuna. Sustainably sourced animal meat protein is the first ingredient for each of the two diets. Each cat food formula includes omega fatty acids to promote healthy skin and coat.
“We are incredibly pleased with how our cat line has taken off, and feedback from our pet parents helps us to strategize what to add in the future,” Hill said.
Read more about new pet food and treat products.