SEATTLE — Boss Dog Brand announced June 11 the addition of Michael Hom as regional west sales manager, effective June 1. Hom will oversee the brand’s sales in the pet specialty channel in select areas of the western United States.
Hom brings 16 years of pet industry sales experience from previous roles with two major pet industry distributors.
These positions allowed Hom to develop skills in new product presentation, customer and retailer support, product showcasing and sales penetration.
“Michael is a great fit for this position," said Basel “Vasili” Nassar, founder and chief executive director of Boss Dog Brand. "I am confident his experience and knowledge will help cultivate our customer-centric sales model and drive our company goals, all while motivating key territory sales personnel. We are delighted to have him onboard as a key contributor."
Hom will be responsible for establishing and maintaining relationships with new and existing retail partners throughout western United States.
“I look forward to working with a team of highly motivated individuals dedicated to providing quality products to pets, retailers, and customers all the while helping grow Boss Dog to a nationally recognized brand,” Hom said.
Read more about personnel changes throughout the industry.