GREEN BAY, Wis. — Vital Essentials, a raw-focused brand of pet food, treats and rawhide chews, announced Sept. 25 a partnership with Burgham Sales Ltd., a family-owned pet product importer and distributor. The partnership is expected to grow Vital Essentials’ presence in the Canadian marketplace.
Burgham agreed to market, sell and support Vital Essentials and Vital Cat raw pet food and treat products to more than 1,200 independent pet retailers and chain stores across Canada.
“We are extremely happy to be partnering up with Vital Essentials. Their premium brand will be well-received by the Canadian pet specialty retailers,” said Jim Henwood, director of sales with Burgham Sales Ltd. “This growing category of raw products will offer the Canadian consumer a great option.”
Recently, Vital Essentials manufacturer, Carnivore Meat Company, was named in Inc. Magazine’s 5,000 annual listing as one of the fastest growing private companies in the US, with 204% growth over just three years. Additionally, Vital Essentials’ VE RAW BAR merchandising display for its freeze-dried pet chews received an award for Most Innovative Point of Purchase Display at SuperZoo in August.
“As a family-owned and operated company, we value and appreciate the level of personal dedication and attention to detail Burgham’s sales team brings to expanding our products in Canada,” said Kevin Malnor, VP of sales and marketing at Vital Essentials. “Their commitment to service and support for the brands they represent are well aligned with our mission.”
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