DES MOINES, Iowa — Kemin Industries unveiled a new logo and modernized vision statement June 16 to strategically align with its global scope and sustainability goals through 2042.
The company’s new vision reads: "Kemin strives to sustainably transform the quality of life every day for 80 percent of the world with our products and services.” The end-goal is to expose approximately 8 billion people by 2042 to Kemin products at least five times each day, whether it be part of a meal, feeding their pets or putting on a pair of jeans.
The company’s new vision reflects the same one it created 20 years ago, but is adjusted for Kemin’s increased impact and growth throughout the years.
"By using our scientific expertise at the molecular level and continuing to innovate, we have the ability to be transformative on a global scale in a rapidly changing and growing marketplace,” said Chris Nelson, Ph.D., president and CEO of Kemin. “With a new vision to guide us, we are reenergized to reach more people with our products and services to truly transform the quality of life around the world."
Kemin’s new logo demonstrates the history and evolution of the company’s brand identity and is designed to communicate its focus on future growth.
"Our previous logo was encased with a thick, red circle in the signature Kemin red. Now without a border, the new logo represents transparency and innovation," said Haley Stomp, senior VP of Kemin’s worldwide marketing department. "The stylized 'K' remains, paying homage to the two previous Kemin logos. The red arch represents forward movement and calls attention to the 'I', emphasizing Kemin's innovation. The 'N' behind the red arch represents the Nelson family who stand behind Kemin now, as they have since the company's founding, and will continue to do so for generations to come."
The company serves six continents and manages a portfolio of more than 500 specialty ingredients across a wide variety of industries, including animal nutrition, pet food and rendering technologies, aquaculture, biofuels, crop and food technologies, human nutrition and health, and textile auxiliaries.
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