BOSTON — Profitero, an e-commerce performance analytics platform, published a whitepaper detailing sales of pet food brands online, specifically on Amazon. The company’s data showed online pet food sales grew 53% from June 2017 to 2018 and totaled $3.6 billion.
According to Profitero, approximately 55% of US consumers purchased pet products on Amazon in 2018. Sales of cat treats saw the highest growth (24.9%) between 2017 and 2018, while cat food represented the least growth (15.2%).
The three pet food brands with the most sales growth over this time period are Rachael Ray Nutrish, growing at 56%; Royal Canin with an increase in sales of 35%; and Iams at 34% growth. These three brands individually sold more than $10 million in pet food from 2017 to 2018.
In the middle tier, companies selling between $1 million and $10 million worth of pet food on Amazon are Zesty Paws, Champion’s ACANA brand, and Pawstruck. Zetsy Paws grew the most out of this category at 238%; ACANA saw 166% growth; and Pawstruck increased sales by 124%.
The smaller companies dominated sales growth, with EcoKind Pet Treats increasing sales by 815% between 2017 and 2018; Lilly’s Choice growing 415%; and Brazilian Pet at 144% sales growth. These three companies sold between $500,000 and $1 million worth of pet food or treats on Amazon.
Overall, the top-selling pet food and treat brands on Amazon are Purina, Hill’s Science Diet, Greenies, Blue Buffalo, Wellness Pet Food, Royal Canin, Taste of the Wild, Nutro, Natural Balance and Rachael Ray Nutrish, according to Profitero.
Aside from Amazon, 31% of pet owners purchased products from Chewy.com in 2018, 15% purchased from PetSmart.com, 13% from Petco.com and 11% from either Walmart.com or SamsClub.com.
Profitero goes on to advise pet food and treat brands on “how to win on Amazon” in the whitepaper. Download the full study, “The Amazon Playbook for Pet Brands,” on Profitero’s website.
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