WESTBOROUGH, Mass. – Petco partnered with Yantriks, an e-commerce solution company, to deploy a customer-centric tool to deliver scalable buy online pick up in-store (BOPUS) capabilities for its online buyers. The tool, Yantriks’ Personalized Fulfillment Platform (PFP), provides accurate and reliable digital and in-store inventory inclusive of all 1,500 Petco stores. This innovation comes as Petco has exceeded 100,000 BOPUS orders and has seen e-commerce revenue, as well as its amount of new online customers, increase by more than five percent to-date.
Yantriks’ PFP unifies inventory, fulfillment and customer location data into a single platform to appeal to the online customer experience and claims to result in higher conversion rates, lowered abandonment and increased customer satisfaction. It operates at sub-second response times and has the potential to include more personalized, omnichannel microservices for Petco.com in the future. The platform replaces the retailer’s previous model, which consisted of multiple, separate platforms with no comprehensive view of inventory, which limited Petco’s scale and performance for online customers.
“At Petco, we are committed to the highest levels of customer convenience – whether online or in store – and our BOPUS project was a prime example,” said John Zavada, chief information officer at Petco. “We knew we needed to deliver fast and sought a partner that had deep expertise and product offerings in this space. We could not have done it without the Yantriks technology and team.”
According to Yantriks, complex projects of this scale can take up to one year to complete and fully deploy, but the company was able to work with Petco to deploy the platform in less than four months.
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