Dogswell, a functional dog food and treat brand, announced a rebrand including newly-designed packaging, reformulated ingredients, and website features such as a product recommender and blog. Reformulated products will contain new, premium ingredients like turmeric, green-lipped mussel, sweet potato and flax seed.

Updates to are designed to help pet owners make informed decisions about their pets’ products. The product recommender can provide personalized suggestions for each pet, and the Dogswell blog will explain the benefits of each dog food and treat products and keep consumers updated on new product releases.

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