The calendar is filled with 24 days’ worth of all-natural, single ingredient treats.

In just one year, the brand has increased its footprint to include over half of the United States.

The company has launched 12 new products, all made using a patent-pending, cold-smoking process.

The gut-friendly pet food and treat brand will now be available through the UK grocer.

Pet owners are increasingly prioritizing pet health and wellness, and their demands are fueling new product innovation.

Products made with plant-based ingredients and touting digestive health benefits are attracting attention.

The celebrity chef and cookbook author has added treats to complement her fresh dog food line.

More than half of all pet food products launched globally in 2022 carried a natural claim. 

Liq Lickable Dog Treats and Krunch Air Crisps will now be sold for $9.99.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.