EVANSVILLE, IND. — Midwestern Pet Foods, Inc. will be debuting a new look for its Earthborn Holistic pet food brand during Global Pet Expo 2024, set to take place from March 20 to 22 in Orlando, Fla.

The new look for Earthborn Holistic includes modernized packaging and enhanced recipes for its Grain-Free Classics, Venture Limited Ingredient Diets, and Unrefined Ancient Grains & Superfoods lines. According to Midwestern Pet Foods, the new look helps unify the brand, while also staying true to its foundation.

Additionally, Midwestern Pet Foods will showcase a “refreshed” booth space during the show, allowing attendees to check out Earthborn Holistic’s new branding, as well as its Ultimates, Wholesomes and Sportmix pet food brands. The booth will include a “complete facelift” of graphics and messaging to highlight each brand.

Midwestern Pet Foods will showcase all this at booth #1441 during Global Pet Expo.

Read more about what to expect at Global Pet Expo 2024.