The company’s Go! Solutions and Now Fresh pet foods will be distributed by Southeast Pet.

Now Fresh Good Gravy aims to meet pet parent demand for pet foods that can be served wet or dry. 

The new Go! Solutions Hairball Control + Urinary Health aims to meet consumer demand for functional pet foods. 

The premium pet food manufacturer has partnered with Veterinary Service Inc.

The company has also launched a new limited-ingredient cat food, and will exhibit both at Global Pet Expo 2024.

The two new formulas are part of the company’s Go! Solutions brand, offering functional diets.

The company’s Go! Solutions + Gut Health Salmon Recipe with Ancient Grains for dogs was shown to improve stool quality and reduce pathogenic bacterial levels.