Lloyd Page will support the fresh cat food brand through its next phase of growth.

Matt Jackson-Smith will help raise awareness of the brand and the benefits of feeding cats fresh diets.

Many cat-centric companies are aiming to address a significant lack of nutritional products for felines.

Active Partners has added the cat food brand to its roster.

According to Insuranks, US pet owners feel they spent more on their pets in 2022 compared to previous years.

KatKin offers freshly cooked and frozen, premium cat food, treats and toppers.