Ancestral Natural Pet Food launches first product 03.12.2025 By Sofia Muller Ancestral Bites are functional treats designed to target specific health needs such as anxiety, recovery, mental clarity and overall health.Read More
Elanco launches new line of dog supplements 02.27.2025 By Sofia Muller Pet Protect™ offers a line of veterinarian-formulated, science-backed supplements.Read More
Fi launches dog supplement line 01.17.2025 By Sofia Muller The technology company expanded its offerings to include supplements that target dogs’ specific needs.Read More
Pet Honesty tapping into alternative supplement formats 08.07.2024 By Jordan Tyler The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.Read More
Fera Pets teases new supplements at Global Pet Expo 2024 03.20.2024 By Nicole Kerwin The company showcased its new Whole Food Multivitamin, Postbiotics Plus, and Collagen Plus supplements, as well as a pet balm.Read More
Laila Ali, EverRoot partner to introduce soft chew supplements 12.11.2023 By Jordan Tyler EverRoot, a brand by Purina, is launching a new format to expand its pet supplement portfolio.Read More
Life Extension debuts dog supplement line 10.16.2023 By Nicole Kerwin The line offers four formulas to provide multivitamin, hip and joint, skin and coat, and behavior support.Read More
Zesty Paws introduces its first-ever products for puppies 08.09.2022 By Nicole Kerwin The company’s new puppy range includes supplements, training treats and a milk replacer.Read More
Zesty Paws announces nationwide retail partnership with Walmart 05.11.2022 By Jordan Tyler The pet supplement company’s top products will now appear in store and online through the US retail giant.Read More