According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The brand launched its new N&D Dog Treats and VetLife Dog Treats.

New innovations include functional dry dog foods, a soft dental treat format and hydrating cat foods. 

The company will showcase its Yummy Combs dental treat and launch a “first-to-market” healthy-aging supplement.

In celebration of Pet Dental Health Month, the pet food company launched its new WHIMZEES® Freshzees™ soft dental treat. 

The dog and cat treats were also featured in the show’s New Products Showcase.

The Bite n’ Brush enrichment toy helps dogs brush their teeth while enjoying a treat.

Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry. 

Flossta by N-Bone offers a unique shape and natural ingredients to clean teeth and freshen breath.

The PetIQ brand now offers products for dogs of all sizes, as well as for cats.