CHICAGO and WARREN, PA. — Targeted Petcare (TPC) announced its acquisition of Pet Brands, a pet treat business, on Jan. 19. The acquisition is expected to expand TPC’s pet treat portfolio and enhance its sourcing, design and packaging capabilities.

Founded in 2004, Pet Brands established itself as an innovator and reliable partner of pet treats to leading grocery, mass and e-commerce retailers, according to the company. It specializes in private-label and branded dog and cat treats in various natural categories, including jerky, soft chews, dental chews, purees and premium bone treats.

“We’re thrilled to be partnering with Targeted PetCare,” said Tom O’Brien, chief executive officer of Pet Brands. “Our combined offering creates a truly unique value proposition for our customers, and we believe the scale of the TPC network will be a meaningful enabler for Pet Brands’ future growth.”

TPC serves as a pet consumables platform, partnering with brands to co-manufacture, develop and launch private-label pet products. The company’s portfolio includes cat litter and litter alternatives, bedding for small animals, and pet treats and chews. TPC is a Wind Point Partners portfolio company.

“Pet Brands has developed high-value-add capabilities and strong brands in attractive pet treat categories,” said Matt Miller, chief executive officer of TPC. “The company’s full-service model across innovation, product development and sourcing provide a differentiated solution for leading retailers and pet parents alike. We are very excited about the partnership and look forward to Pet Brands’ continued success under TPC’s ownership.”

This acquisition marks TPC’s fifth under Wind Point’s ownership.

“A core pillar of the Targeted PetCare value creation plan has been broadening the company’s capabilities across pet consumables through M&A,” said Paul Peterson, managing director at Wind Point. “The acquisition of Pet Brands is closely aligned with this strategy, and we look forward to supporting the growth of the combined businesses.”

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