The Conscious Pet has launched with its first pet food product, DoggieBag.

The fresh dog food company has added seven employees to its roster, spanning sales, product development and marketing departments.

The company has appointed Dylan Page to manager of corporate development.

The human-grade pet food company has launched 6-lb bulk dog food boxes to meet consumer demand.

In the past year, the company has upcycled more than 68,000 lbs of ingredients used to create its pet food.

The dog food company has partnered with Frontier Distributing to strengthen its Midwest distribution.

The company plans to use the funds from Monarch to expand its capacity and product innovation.

The company’s 20-lb bulk boxes will officially launch at the end of March, following a showcase at Global Pet Expo.

The pet retailer will expand JustFoodForDogs’ availability to more than 1,000 stores and will also create a new pet food line with the company.

Both organizations shared updates on regulatory requirements and processes, food safety and facility inspections.