Each of the three formulas caters to a different life stage.

The brand launched its Vital Probiotic for Dogs and Vital Hip & Joint for Dogs and Cats supplements. 

Senior Health Mini Soft Strips are specifically formulated for dogs 7 years or older. 

Pet food formulators search for new sources of Omega fatty acids to support sustainability initiatives.

Puppy Training Treats are a soft, high-protein reward designed to support healthy development during training.  

Making its official debut in the market, the brand will launch a line of seafood-based pet treats and meal toppers at Global Pet Expo this month. 

Longstanding ingredients and emerging innovations can help processors deliver the pet health benefits of Omega 3 fatty acids without compromising sustainability.

Demand for fish oil is at odds with consumers rising sustainability standards. How can the pet nutrition industry address both?

The Farm Fresh Raw Goat Milk is formulated with taurine, probiotics and other nutrients to support overall pet health and wellness.

The “Pup-Terns and Kit-Terns” program highlights the importance of early life-stage nutrition.