The brand’s new Healthy Aging NAD+ Precursor supplement contains Niagen to support dogs as they age.

Tucker’s, Zesty Paws, Natural Balance, Bailey’s CBD, Paw CBD, Petcurean, Solid Gold, Badlands Ranch and W.F. Young are notable winners.

Solid Gold showcased its full nutrientboost lineup and Zesty Paws debuted a new Healthy Aging supplement.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

According to Euromonitor, the brand is No. 1 within the United States in terms of dollar and unit sales.

A selection of the company’s pet supplements will be available at more than 250 retail locations. 

Retail expansion fueled the company’s pet segment growth plans in the first quarter.

The brand’s products will be available at CVS Pharmacy, Tractor Supply Company, Theisen’s, C-A-L Ranch Stores and Pets Plus Natural.

Prebiotics, probiotics, and postbiotics can all help optimize pet digestion and overall health.

Long-lasting chews are flooding the market to provide pets with functional benefits.