ORLANDO, FLA. — Pet supplement brand Zesty Paws® has been recognized as the United States’ No. 1 brand of pet supplements by global market research firm Euromonitor. According to Zesty Paws, this recognition solidifies its leadership position within the US pet supplement market.

The recognition positions Zesty Paws as the leading brand in the national supplement market in terms of dollar and unit sales. It also reaffirms Zesty Paws’ commitment to pet health and wellness and its dedication to providing high quality products.

Zesty Paws, owned by H&H Group, offers a wide range of science-backed pet supplements for dogs and cats, from life stage-specific options to those targeting joint, gut, digestive health and more. With success in the United States and other markets, the brand recently launched in the United Kingdom, expanding its international footprint. The brand has plans to further expand throughout Canada, China, Singapore and other countries.

Alongside this recognition, Zesty Paws shared it has appointed Akash Bedi to North America chief executive officer at H&H Group. Bedi originally joined H&H Group in 2018 and most recently served as the company’s global chief strategy and operations officer, a role which he will retain in addition to his newest position.

Bedi has extensive experience in the pet sector, a proven track record of leadership, and a passion for innovation that will help support H&H Group, according to the company.

“We’re proud to celebrate Zesty Paws being recognized as the No. 1 Brand of Pet Supplements in the USA, as it reflects the dedication that we have to creating quality products that have earned the trust and loyalty of pet parents around the world,” Bedi said. “Zesty Paws has been revolutionizing the pet supplements category since its launch in 2015, and this certification brings H&H Group one step closer to realizing the company’s vision of being recognized as a global leader in health and nutrition for people and their pets.”

Read more about pet supplement products and trends.