Previous partnerships with Dunkin’ and Jif, and a new collaboration with Peeps, are all part of the brand’s focus on humanization. 

The new freeze-dried, raw pet food is available in five varieties for dogs and five varieties for cats.

The premium, single-source protein treats will also be available on the retailer’s website.

The supplements are NASC-certified and contain functional ingredients, targeting several areas of dog health.

The company will showcase its Yummy Combs dental treat and launch a “first-to-market” healthy-aging supplement.

The company will unveil new biscuit treats and supplements under its Wholesome Pride® brand at Global Pet Expo. 

The brand’s freeze-dried dog food, treats and supplements are available on the e-commerce platform.

The new shelf-stable fresh dog food seeks to provide convenience to pet owners.

The ceremony will recognize PSC-accredited brands making a meaningful impact through sustainable business practices and top-performing retailers engaging with these brands.

Making its official debut in the market, the brand will launch a line of seafood-based pet treats and meal toppers at Global Pet Expo this month.