“Reef Builders” will be available for streaming this spring.

Feeding trials are a necessary tool in the formulation of palatable and nutritious pet food.

The company secured a supply of cultivated meat for the development of its upcoming Noochies! line of cultivated meat pet treats.

More than 4,000 pets applied for the chance to represent Purina Puppy Chow and Kitten Chow.

The premium dog food brand is adding Superfood Complete Bison & Beef formula to its portfolio.

Previous partnerships with Dunkin’ and Jif, and a new collaboration with Peeps, are all part of the brand’s focus on humanization. 

The new freeze-dried, raw pet food is available in five varieties for dogs and five varieties for cats.

The premium, single-source protein treats will also be available on the retailer’s website.

The supplements are NASC-certified and contain functional ingredients, targeting several areas of dog health.

The company will showcase its Yummy Combs dental treat and launch a “first-to-market” healthy-aging supplement.