Luis Raya has been with the company since 2016.

Dan Horner will lead the company’s revenue growth strategy. 

Marcia Reeves will assume the role, succeeding Craig Bacon, who will retire in 2026.

Danny Waite will leverage his 20-plus years of experience to support the manufacturer’s growth and innovation. 

Trisha Rosado will lead Universal Pure’s finance and IT teams, effective immediately.

Jeff Spears has been appointed chief commercial digital officer for the company.

Moran Tal-Gavriel, DVM, will support the company’s pet food formulation, product innovation, food safety and quality assurance.

As Co-Founder and COO of Charmy Pet, Wang is bringing the benefits of Traditional Chinese Veterinary Medicine to dogs and cats throughout North America.

John Hazlin will continue to lead the pet food business until the company finds a successor. 

Jackie Bulger will oversee online strategy for the company’s Charlee Bear and Hound & Gatos brands.