The sponsorship represents a milestone for the fresh pet food industry.

Luis Raya has been with the company since 2016.

The brand debuted three new treat varieties. 

It is the first pet food company aiming to meet the Global Dialogue on Seafood Traceability Standard.

Dan Horner will lead the company’s revenue growth strategy. 

The new Pure Protein line contains 90% protein and all human-grade ingredients in a convenient, shelf-stable format.

The 150,000-square-foot, state-of-the-art manufacturing facility represents a $115 million investment. 

The company released its first quarter performance for the 2025 fiscal year.

Marcia Reeves will assume the role, succeeding Craig Bacon, who will retire in 2026.

This marks the retail launch of the brand’s flagship product, Nutra Complete.