The retailer launched two new dog food formulas shortly after announcing its rebranding, meant to highlight the company as a complete care provider for pet owners.
In an effort to mitigate the financial impact of COVID-19, the pet retail giant has temporarily reduced pay for executive, salaried and hourly employees, among other measures.
The “Artificial-Free Upgrade” invites pet owners to swap their artificial ingredient-containing pet foods for products free from artificial ingredients.
As of May 1, the major retailer has officially removed all pet food and treat products containing artificial colors, flavors or preservatives from its shelves.